7.1. From 25 May 2018, under applicable Privacy and Data Protection Requirements we may only process your Information if we have a “legal basis” (i.e. a legally permitted reason) for doing so. For the purposes of this Policy, our legal basis for processing your Information is set out in the table below.
Why we will process your Information
The legal basis for which is…
to operate, administer, maintain, provide, analyse and improve the Website and the services available through the Website;
to investigate and address any comments, queries or complaints made by you regarding the Website, and any similar or related comments, queries or complaints from other users;
to ensure that content from the Website is presented in the most effective manner for you and for your device. We may improve website functionality to help determine and rank the relevance of content, channels or expertise, make Services suggestions based on historical use and predictive models, identify organisational trends and insights, to customise a Services experience or create new productivity features and products
to develop and provide search, learning and productivity tools and additional features
to provide insights based on aggregated, anonymous data collected through the research and analysis;
to allow you to participate in interactive features of the Website, including inputting information and providing feedback;
to notify you about service, technical and other administrative correspondence, and to inform you about changes in our services, and important Services-related notices, such as security and fraud notices. These communications are considered part of the Services and you may not opt out of them;
We may need to contact you for invoicing, billing details, and similar account management reasons, such as, administering accounts and keeping track of billing and payments;
To investigate and help prevent security issues and abuse.
this is necessary for the performance of the contract between us and Information is processed to enable us provide services to our users. Outside of such, this processing is necessary for the legitimate interests we pursue, subject to you raising an objection under clause 16.6, requiring us to check that our interest in the processing is not overridden by the resulting risk to your rights and freedoms.
to contact you for marketing purposes such as our latest service offerings, new product features, promotional communications or other marketing news about amber energy (see ‘Marketing and opting out’ in clause 8 below);
We send out marketing communications based on our legitimate interests of providing a professional services business and keeping people informed about the services we offer. The method of communication may vary as set out below:
· we may send you information via post or, if you are dealing with us on behalf of a limited company or LLP, to your corporate email address;
· we will only contact you via your personal email address if:
(i) you have given your consent (see ‘Marketing and opting out’ in clause 8 below);or
(ii) you have previously bought goods and services from us and we are contacting you to let you know about similar goods and services that we offer (see ‘Marketing and opting out’ in clause 8 below).
You have the right at any time to let us know that you no longer wish to receive marketing communications from us.
Where required by (but not limited to) any request or order from law enforcement agencies and/or HMRC in connection with any investigation to help prevent unlawful activity.
This is necessary to comply with our legal obligations, including obligations relating to the protection of Personal Data.
We collect automatic qualification marketing about the products you are interested in, for example, if you search for a certain product on our website and choose not to purchase it, we may send you an email telling you about our offers in relation to similar products.
We do this to provide you with useful information about special offers you might be interested in, which is necessary for the legitimate interests we pursue, subject to you raising an objection under clause 15.6, requiring us to check that our interest in the processing is not overridden by the resulting risk to your rights and freedoms. We will also abide by publicly available opt-out lists when sending you marketing communications.